Overview of Visual Recording

Research shows us that approximately 70% of the population is primarily visual learners. Visual Recording is an incredibly interactive, visual process using key words, color and images to record and enhance communication and enhance memory retention.  It keeps participants at meetings focused on the content and it brings to life hard-to-grasp concepts in clear images—creating a “picture” of what

the group is hearing or creating together. Working in real time, the Visual Recorder utilizes listening skills to capture the context of the meeting: the conversation, key discussion points and agreements, outcomes, points of departure and learnings… weaving them all together with text and graphics on large 4′ x 8′ visual charts.

Benefits of Using Visual Recording

The How, What & Why

  • During a meeting, a Visual Recorder captures ideas and information as they are being expressed—on large pieces of wall-hung paper (usually 4′ x 6’—4′ x 8′) using markers and other media.
  • The recorder listens for and draws out images and text of the meeting ideas and information—that then serves as a visual summary of the meeting.
  • The recorder captures ideas and information on the spot in a way that helps people SEE patterns and relationships.
  • Because the chart is large and visible to the entire group, a person’s need to be heard and validated is accommodated as their expressions are captured on the chart. People can literally see their contribution to the whole process—which tends to increase individual participation and build trust among group members.
  • The large wall charts can hold more images at one time that the brain can. Being able to see and scan the whole of what you and others are saying automatically changes the nature and quality of a meeting.
  • The large display of information and color weaves together the diverse ideas of individuals into a composite “picture” that reflects the collective intelligence. This effectively helps shift perspective from “my way” to “our way.”
  • Because of this, listening is enhanced and people are better able to build on each other’s ideas. This, in turn, creates an atmosphere where:
    • The quality of thinking and development of the group deepen and improve.
    • There is a flow of creativity and insight.
    • Individuals in the group usually have a more satisfying experience in terms of interaction and productivity.
  • The large format allows the group to build a shared base of information quickly—an activity that often takes people many meetings to achieve without large scale graphic support.
  • When ideas are captured visually, participants are set up to move the conversation forward in terms of making meaning/analyzing, making decisions or creating something new.
  • in addition, group members often can communicate more clearly using the chart as a common referent.
  • The resulting tour de force provides clearer understanding and strong direction among participants, which stimulates follow-up productivity.
  • Visual recording imagery is a language that is understood globally.

Credit: International Forum of Visual Practitioners, partners and independent research.

Contact Us

Call now or send us a message to chat about your next project!

Contact Us